If you’ve been searching for GoHighLevel pricing in 2025, you’re probably wondering: Which plan should I choose, and is it worth the money?
GoHighLevel (often called GHL) is an all-in-one marketing platform designed for agencies, entrepreneurs, and businesses who want to streamline sales, lead generation, automation, and client management — all in one place.
But with multiple pricing plans and features, choosing the right one can feel overwhelming. In this guide, we’ll break down GoHighLevel pricing, what each plan includes, and how to decide which is right for you.
Why Businesses Choose GoHighLevel
Before diving into the pricing, let’s quickly look at why GoHighLevel has become so popular:
- ✅ All-in-One Platform – replaces tools like ClickFunnels, ActiveCampaign, Calendly, and many more.
- ✅ Agency-Friendly – lets you manage multiple clients from one dashboard.
- ✅ Marketing Automation – email, SMS, pipelines, and CRM under one roof.
- ✅ Cost Savings – instead of paying $500+ monthly for multiple tools, GHL consolidates everything.
With that in mind, let’s explore the cost.
GoHighLevel Pricing Plans in 2025
As of 2025, GoHighLevel offers three main pricing plans:
🔹 1. Agency Starter Account – $97/month
Perfect for solopreneurs and small businesses who want to use GHL for themselves.
Includes:
- 1 Account (can’t manage multiple clients)
- Website builder & landing pages
- Email marketing + SMS marketing
- Pipeline management
- Basic integrations
Who should get it?
👉 Freelancers, solo marketers, and small businesses who only need one brand/account.
🔹 2. Agency Unlimited Account – $297/month
The most popular GoHighLevel plan for agencies managing multiple clients.
Includes everything in Starter, plus:
- Unlimited sub-accounts (clients)
- Branded desktop app
- Advanced automation features
- Membership sites
- Additional integrations
Who should get it?
👉 Agencies & consultants who want to white-label and manage multiple client campaigns.
🔹 3. White Label Mobile App + API – $497/month
This is the premium plan for agencies that want full white-labeling and mobile app branding.
Includes everything in Unlimited, plus:
- Full White Label Mobile App (your own app on iOS/Android)
- API Access
- Advanced customization for client reporting
Who should get it?
👉 Established agencies who want to scale, provide their own branded app, and unlock API capabilities.
GoHighLevel Annual Pricing (Save Big)
GoHighLevel also offers annual billing options:
- Agency Starter: $972/year (save $182)
- Agency Unlimited: $2976/year (save $588)
- White Label + API: $5976/year (save $996)
If you plan to use GHL long-term, the annual plan is a no-brainer.
Which GoHighLevel Plan Should You Choose?
Here’s a quick breakdown to help you decide:
- ✅ Just starting? → Agency Starter ($97/month) is enough.
- ✅ Running an agency? → Agency Unlimited ($297/month) gives you everything to manage clients.
- ✅ Scaling big & want branding? → White Label App ($497/month) makes you stand out.
Is GoHighLevel Worth the Price?
Here’s a reality check 👇
If you add up tools like:
- ClickFunnels ($147/mo)
- ActiveCampaign ($49/mo)
- Calendly ($15/mo)
- Pipedrive CRM ($39/mo)
- Zapier ($20+/mo)
You’d easily spend $300–$500/month on separate subscriptions.
GoHighLevel replaces all of them for as low as $97/month — meaning it’s not just worth the price, it’s a huge money-saver.
Can I switch between plans?
Absolutely. You can upgrade/downgrade anytime inside your dashboard.
Is there a refund policy?
Yes, GHL offers a 30-day refund guarantee on all plans.
Do I need tech skills?
Not at all. GHL is built for marketers, not coders.
Final Verdict
If you’re serious about scaling your business or agency, GoHighLevel pricing is more than justified. Instead of juggling 5–7 tools, you pay a single subscription that handles everything.
👉 Start with the 14-day free trial to test it out. Once you see the value, upgrading will be a no-brainer.